The Flex Co. produces Flex, a disposable menstrual product positioned as a comfortable tampon alternative that can be worn during intercourse. Sold direct-to-consumer, Flex costs roughly $20 per cycle when bought one box at a time, or about $15 per month with a quarterly subscription. The company recently shipped its first batch of orders to more than 20,000 U.S. customers, demonstrating early market traction. Flex operates in the rapidly growing feminine-hygiene market, which is valued at $15 billion and projected to reach $42.7 billion by 2022. In August, the company acquired Softcup to expand its product portfolio and intellectual property. Proceeds from the latest financing will be used to refine the product and enhance the company’s online technology platform to better serve customers.

Total raised

$8M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2018