The Gifts Project is an Israeli startup building a white-label group-gifting solution that lets online retailers offer groups the ability to chip in to buy a gift for a mutual friend, colleague, or family member. The product is designed to sit within the online purchase flow rather than as a separate destination, with the intent of helping retailers raise their average sale price. The solution will include an analytics dashboard, a Facebook application that mirrors group shopping functionality on retailer sites, and a gift-suggestion engine that leverages recipients' likes, interests, and demographics from their Facebook profiles. The company relies heavily on Facebook Connect to facilitate the Organizer, Contributors, and Recipient flows, though Facebook integration is not a prerequisite. The Gifts Project planned a public debut in January and allows retailers to sign up for access at GiftsProject.com. Ron Gura is the company's CEO.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2010