The GIST was founded by Jacie DeHoop, Ellen Hyslop and Roslyn McLarty and began in 2018 as a newsletter that has expanded into a news site, podcast and partnerships. The product focuses on accessible, inclusive sports coverage targeted at casual and female fans, positioning itself against traditional male-dominated sports media. The company cites audience growth of 350% through 2020 and partnerships with brands such as the NBA, FanDuel, Red Bull and Adidas. Revenue is up over 1,000% year-over-year and the startup is on course to meet $1 million in total revenue for 2021. The GIST plans to use new funding to hire across content, sales and operations to continue scaling its audience and commercial partnerships.

Total raised

$1M

Funding rounds

2

Latest round

Debt Financing

Latest activity

May 2021