Daily Grommet operates an online shopping site and marketing/launch platform that seeks out, tests and features utility, style and invention products, producing a video review that tells each product's story. Launched in 2008 by CEO Jules Pieri under the philosophy of “Citizen Commerce,” the site has featured over 1,000 products and emerging companies to date. The company curates and markets lesser-known products, providing merchants a storytelling-driven channel to consumers. Financially, Daily Grommet has completed a Series B funding round (amount undisclosed). The company intends to use the funding to expand its e-commerce site and product launch platform and deepen connections with merchant partners. Daily Grommet operates a marketplace of fresh product discoveries powered by what it calls Citizen Commerce. The platform provides users with information to support companies, people, and products that reflect their values. It highlights categories including innovative design, social and green enterprises, handcrafted goods, unique gifts, and new technologies. The site emphasizes storytelling around products to connect buyers with makers and missions. The company is based in Lexington, MA. Recent SEC filings show it is raising additional capital, indicating ongoing efforts to fund growth. Daily Grommet is a curated online marketplace and video-review site that spotlights one creative invention or product per day with an in-depth video review. The site sells the featured products directly and takes a small cut from sales, though the company has declined to disclose the exact percentage. Founded in 2008, Daily Grommet had nearly 400 products and video reviews in its online catalog at the time of the article. The platform emphasizes utility, style and invention, receiving submissions from consumers and explaining the story behind each product. The company incorporates a concept it calls "Citizen Commerce," which connects consumers with investors and manufacturers to encourage innovation. Financially, the company closed a $3.4 million Series A funding round as reported in the article.

Total raised

$4M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2011