The Honest Company is a mission-driven consumer products company focused on baby, personal care and beauty categories. It sells direct-to-consumer via honest.com and honestbeauty.com and through more than 17,000 retail locations across North America. Under CEO Nick Vlahos the company has achieved double-digit retail growth in its diaper business and has doubled its distribution and rate of innovation. The company is realigning its business to concentrate on baby and beauty and plans to launch more than 80 new and improved baby and beauty products by the end of the year, including a significant diaper innovation and a reimagined clean beauty lineup. It recently announced an exclusive retail distribution partnership with Douglas to bring Honest Beauty to seven European countries starting in spring 2019. The company is privately held, was founded in 2012, and is headquartered in Los Angeles; its current management team will continue to lead. The Honest Company is a consumer brand selling natural home products. The company announced it has closed a Series E financing round, though the official size was not disclosed. The round was led by Fidelity Management & Research Company, with Goldman Sachs & Co. LLC serving as placement agent and other investors participating. Unconfirmed reports place the funding at $75M at $19.60 per share, which the article says is a significant decrease from the company's prior valuation of $45.75. The company said it will use the funding to shift from e-commerce to become "omni-channel" and to support its global expansion plans. The business is based in Los Angeles. The Honest Company offers a portfolio across baby care, personal care, home care, vitamins & supplements and baby formula, with more than 120 products. Launched in 2012 with 17 products, the company is mission-driven and provides education and support to its community. Its products are sold online at honest.com and at more than 4,000 retail partners across the U.S. and Canada, including Target, Whole Foods, Nordstrom and Costco. The company is privately held and headquartered in Santa Monica, California. Honest plans to expand its product roadmap with the upcoming Honest Beauty line of skincare, color cosmetics and hair care. It recently closed a significant financing to fund product launches, global expansion and to bolster online and wholesale distribution. The Honest Company is a premium family brand providing a broad portfolio of natural, non-toxic products across baby, bath/skin care, household cleaning, supplements, oral care and designer collaborations. Its products are sold online through honest.com, via a monthly subscription service of customized product bundles or single-item purchases, and at retail partners across the United States and Canada. The company was founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane and launched in 2012. As a certified B Corporation it emphasizes sustainability, nonprofit partnerships and employee engagement. To date the company has donated over a half million Honest products to assist more than 50,000 families and logged more than 1,300 employee volunteer hours. The company says it will use new capital to expand category offerings, broaden availability, and develop products across many new categories as it accelerates growth toward building a leading global brand. The Honest Company offers natural, non-toxic family essentials including diapers, wipes, bath and skin care, household cleaning, supplements, oral care, and baby products sold online and through retail partners. The business operates a subscription service delivering customized product bundles or single-item purchases and is a certified B Corporation focused on sustainability and social initiatives. Since its launch in January 2012 the company has experienced double-digit monthly growth and reports having aided more than 30,000 families with donations of product and time. The brand emphasizes personalized customer service, an award-winning blog for families, and multi-channel distribution across retail and direct channels. The Honest Company is available in the U.S. and Canada. Leadership includes co-founders and executives Jessica Alba and Brian Lee.

Total raised

$497M

Funding rounds

6

Latest round

Equity

Latest activity

Jun 2018