Launched in 2024, The Icon League operates a US-style franchise model for five-a-side football, featuring centrally drafted or transfer-window-built rosters across 14 teams. Matches are played indoors in two 12-minute halves enhanced by “Rulebreaker” elements to encourage attacking play. The league has quickly become one of the most-watched sports formats among young German-speaking audiences, generating over 1.3 billion social-media impressions in its first season and attracting up to 3 million viewers per matchday with livestream averages around 1.4 million. Live events routinely sell out arenas of up to 20,000 spectators, and several franchises have secured seven-figure investments while reporting six-figure profits. Revenue streams span ticket sales, sponsorship deals, media rights and merchandise, giving the league multiple income channels from day one. With strong engagement levels comparable to established Bundesliga clubs, the organisation aims to professionalise operations and deepen team rosters. Future plans focus on expanding the competition across Europe and building an international sports company centred on competitive integrity and a fan-first culture.

Total raised

$17M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2025