The Iconic is an online fashion portal serving Australia and New Zealand with clothing, shoes and accessories. Founded in 2011, the site carries about 45,000 products from 500 brands and attracts roughly 4 million monthly users. The company is not yet profitable but says it is tracking toward sustainable growth and targets a long-term EBIT margin of about 10%. Planned product and experience investments include adding more local and international brands, user‑interface and CRM enhancements, and a mobile upgrade. The Iconic is also building a "fashion community" via social outreach and offline activities such as a printed magazine and live fashion shows. Logistics and customer experience are a focus: the service offers three‑hour delivery in Sydney, free overnight delivery across the rest of Australia, and free 100‑day returns, and it sublets warehouse space to other Rocket companies. The Australian fashion e-commerce market is growing at approximately 20% year‑on‑year, which the company cites as supportive of its growth plans.

Total raised

$26M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2013