The Infatuation is a restaurant discovery platform that operates a mobile app, hosts events, publishes a newsletter and provides personalized SMS recommendations. Founded in 2009 and based in New York, the company acquired Zagat from Google earlier this year and plans to build a new Zagat platform kept separate from The Infatuation. Leadership says it will research how people have used Zagat and design a community-driven platform that applies user reviews and ratings with new technology. The company is active in about a dozen U.S. cities, including Los Angeles, Seattle and San Francisco, has a first international location in London, and will expand to Boston and Philadelphia beginning this fall. Financially, The Infatuation previously raised $3.5 million for its mobile app, events, newsletter and SMS recommendation tool and has now received a $30 million investment from WndrCo. The company plans to use a significant portion of the new funds to develop the Zagat platform and support product and geographic expansion.

Total raised

$30M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2018