The Label Life is a Mumbai-based e-commerce lifestyle brand that sells contemporary fashion, accessories, and home décor styled by Bollywood celebrities such as Sussanne Khan, Malaika Arora and Bipasha Basu. It targets urban women aged 23 to 45 living in India's top ten cities and maintains collaborations with designers like Falguni Shane Peacock and Payal Singhal. The company announced a Rs20 crore ($3.1M) investment from Kalpavriksh, Centrum Group’s maiden private equity fund under Centrum Alternatives LLP. The Label Life said it will use the funding to expand operations and partnerships, double SKUs, explore an omni-channel strategy, and introduce new categories and verticals in 2018. The brand is backed by Kalaari Capital, and Kalpavriksh described the business as having strong customer engagement and good unitary economics. Founder and CEO Preeta Sukhtankar highlighted plans for aggressive expansion and further collaborations.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2017