The Little Loop operates a B2B2C clothing resale platform that connects consumers and retailers, enabling trade-ins of used garments for curated, quality-checked preloved items or partner-brand vouchers. The platform allows brands to offer take-back schemes directly from their own channels without running the operations in-house, supporting sustainability targets and creating new revenue streams. The business is currently focused on children’s clothing and is preparing to expand into adult fashion. The company highlights existing relationships with household names such as John Lewis and JoJo Maman Bébé. The Little Loop cites the UK clothing resale market as worth £7bn and forecasts that it will double by 2029, noting rising consumer adoption of pre-loved fashion. The recently raised funds will be used to accelerate technology development and hire key staff to support growth.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2026