The Naked Collective is a healthy drinks startup that has launched Mude and So.Beer and is stocked in over 4,000 retailers, including Spar in Ireland, Sobeys in Canada, Dimar and Iperconad in Italy, and WH Smith in the UK. Founded in Ireland in late 2019, the company positions its products as carbon-neutral, healthy and all‑natural and has recruited ambassadors such as Mark Beaumont, Elle L and Louise Hazel. It has raised in excess of £5.3m in its latest fundraising round—surpassing an original target of £4.2m—and previously raised €6m last year. The new financing will support global sales and marketing expansion with a particular focus on the U.S. following early successes in New York, California and other states. The business has appointed U.S. agency CA Fortune as a partner and is tracking toward availability in over 5,000 U.S. stores by Spring 2022. Co‑CEO and co‑founder Niall Phelan will permanently relocate to the United States to help grow the business.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021