Founded in 2019 by brothers Ray and Justin Kim, Los Angeles-based The Plug Drink produces plant-based, all-natural liver health supplements built around a proprietary herbal recovery formula. Its flagship beverage, The Plug Drink, was joined by The Plug Pill Jar in June 2025, broadening the brand’s delivery formats. The company sells online and, as of September 2025, is stocked in every Total Wine & More store nationwide, deepening mainstream retail penetration. Executives are executing projects to lift gross margins by 40% and are experimenting with new packaging and ingestion methods to keep consumers engaged. The Plug notched its first profitable month in August 2025 and recently partnered with a $500 million nutrition telehealth company to extend reach and education. With a focus on education, product innovation, and accessibility, the brand aims to become a household name in functional wellness. Investor support now totals $5 million, positioning the company for accelerated marketing and additional retail rollouts.

Total raised

$7M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2025