SILK THE RICH is a D2C haircare brand operated by THE RICH that launched sales of shampoo and treatment domestically and internationally on April 11, 2023. Its products blend multiple silk-derived ingredients — including patented nano silk, golden silk, and silk polymer — and incorporate three types of silk components and roughly double the fragrance used in typical haircare to provide a scent that lasts until the next day. At launch the company described the service as allowing customers to choose from up to 10,000 fragrance combinations. The brand positions its product features around silk formulations and long-lasting scent. THE RICH has been expanding its investor base through prior rounds, including a ~¥200 million seed EX round in November 2024 and a July 2025 investment from HIUインベストメント led by 堀江貴文氏. The company intends to use recent proceeds to bolster product development, secure stable inventory, and accelerate global expansion.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2026