The Sill is a direct-to-consumer retailer of potted plants sold online and in physical stores. It pairs product sales with plant-care education, live Q&A with plant experts, and weekly workshops at its first brick-and-mortar locations in New York City. Founder and CEO Eliza Blank started the company in 2012 and initially bootstrapped it before raising seed funding last year. The company has focused exclusively on the direct-to-consumer business model rather than selling to offices or wholesale. Operating metrics reported include more than 75,000 products sold in the past six months, sales up 500% year-over-year, and anticipated revenue of nearly $5 million for the year. That performance underpins its retail expansion and ongoing emphasis on customer education.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2018