THE SMC offers brand content and social media marketing services built around its proprietary analytics platform, Lens by The SMC. Lens leverages a database of over 100,000 creator profiles to help optimize brand campaigns and social media engagement. The company emphasizes AI-powered creator marketing across social channels. Founded by Yongtae Kim and based in South Korea, THE SMC recently raised $13 million in a pre-IPO round to fund AI development, overseas expansion, and hiring. The financing positions the company to scale its analytics and creator-matching capabilities as it pursues broader market growth.

Total raised

$13M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026