The Snow League (TSL), created by Olympic snowboarding icon Shaun White in 2024, is building an international, year-round circuit that unites a currently fragmented freestyle winter-sports calendar. The league fields 36 elite male and female athletes and offers a record-setting US$1.6 million prize pool to let competitors earn meaningful income from events rather than relying solely on sponsorships. TSL’s inaugural season launched with an event in Aspen, Colorado, and will continue next month at Yunding Secret Garden Resort in China before concluding in Laax, Switzerland in March 2026. By positioning itself as a global media and competition platform, the company aims to grow a fan base across multiple countries and create new commercial opportunities in winter sports. Backers view the league as a potential ‘media engine’ capable of driving fresh content and sponsorship value. With two US$15 million raises completed in 2024, TSL is now capitalized to accelerate product development, expand its event footprint, and deepen engagement with athletes, fans, and partners. No revenue or user figures were disclosed in the article.

Total raised

$30M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2025