Founded in 2024 by Manvi Agnihotri and Sheen Hitashi, The Sweet Change offers natural sweeteners positioned as zero calorie, zero sugar, and zero glycemic index alternatives to refined sugar. The company targets health-conscious consumers and people managing medical or lifestyle conditions that require controlled sugar intake. It has crossed Rs 1.5 crore in revenue and fulfilled more than 12,000 orders through its own website. Current go-to-market channels include direct-to-consumer sales, marketplaces, and quick-commerce platforms, with plans to expand presence across those channels. The startup is also evaluating entry into cafes, the hospitality sector, and institutional partnerships as it scales. Recent funding will be used to support product development, team building, and expanded distribution and marketing efforts across India.

Total raised

$0M

Funding rounds

2

Latest round

Seed

Latest activity

Jun 2026