The Tab publishes hyperlocal, campus-focused and general content targeted at young people, with most pieces written by unpaid student contributors and shaped by a small paid core of editors. The site leverages social channels like Snapchat and geographic targeting tied to university channels to reach its audience. It has recorded roughly three million monthly unique visitors in the U.K. and claims over 90% penetration at 32 universities; it is live in about 25 U.S. schools, including all the Ivy League, and registered roughly 500,000 uniques in its first full U.S. month. The company reports an "army" of 3,000 grassroots reporters who produced 15,000 stories in 2015 (projected 37,000 in 2016), with about 250 students signing up to write each day and an average story receiving ~5,000 page views. Revenue is generated through native advertising (brands such as Unilever are named); the site does not rely on display advertising. The Tab plans to expand U.S. operations out of a New York office and to continue its largely unpaid contributor model while recruiting and hiring top contributors as they graduate.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2015