The Ticket Fairy provides a technologically advanced ticketing suite that handles sales, check-ins, identity-locked tickets, referral marketing, payment options and event analytics. Its core features include an "Earn A Ticket" referral system (30% of buyers share referral links; 10–25% of sales come from referrals), FreeFund deposit/refund tickets to reduce no-shows, layaway payments via Affirm/LayBuy, anti-scalping waitlists and buybacks, and deep integrations for email and ad retargeting. During a private beta focused on dance music festivals the company says it increased organizer revenue by 15–25%, and it has sold roughly 850,000 tickets to date. The product also offers pre-registration, multi-variant ticket sites by demographic, real-time sales and check-in stats, and automated financial reporting to replace spreadsheets. Today about 80% of The Ticket Fairy’s business is international as it seeks scale and expands deeper into esports and conventions while actively trying to win venues from competitors like Eventbrite. The Ticket Fairy is a full-stack events marketing and analytics suite that sells tickets, manages ad buying, and provides audience intelligence and sales attribution for promoters. It offers four core tools: referral marketing that pays buyers back via personalized referral URLs, demographic insights using Facebook and Spotify data, sales attribution tracking, and ad management. Referral incentives are paid back to buyers’ credit cards with no extra sign-ups or codes, and the founders report an incentive ROI of $30 in extra revenue per $1 paid. The startup has handled over $3.2 million in ticket sales, mostly for concerts, and is expanding into big esports competitions. The company aims to convince promoters to route more inventory through its platform and eventually earn small ad-management fees or a share of savings from reduced ad spend. Its competitive landscape includes Eventbrite, TicketFly, EventKloud, Eventgrid, and direct-to-fan platforms like Applauze and Songkick/CrowdSurge; a key challenge is accessing ticket inventory tied up by exclusivity contracts, making conferences and esports early targets.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Jun 2019