The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns across display, video, social, and connected TV. The platform supports campaigns across a multitude of devices and is used by buyers to run their own teams. The company is headquartered in Ventura, California and maintains offices across the United States, Europe, and Asia. The Trade Desk is pursuing global expansion initiatives, which management has cited as a key use of new capital. Financially, the company announced a $125 million revolving credit facility and earlier secured a $60 million equity round from Wellington Management. Management indicated the new financing will support working capital and the company’s international growth plans. The Trade Desk operates a demand-side platform that lets agencies, aggregators and advertisers manage omnichannel advertising campaigns. Led by CEO and founder Jeff Green, the company serves customers through its global platform and offices across the United States, Europe and Asia. The Trade Desk is using recent capital to repurchase shares from early investors and to expand operations internationally. The company announced that Netflix CFO David Wells joined its board as an independent member. The article frames the business as focused on scaling its adtech platform and global footprint. The Trade Desk operates a demand-side platform (DSP) that enables agencies, aggregators and advertisers to manage display, social and video campaigns with expressive bid capabilities, full-funnel attribution, and detailed reporting. The company emphasizes a pure buy-side focus and positions itself as a leader in real-time bidding. Management is expanding into advanced TV and aims to capture television budgets as the market shifts from traditional models to digital. The Trade Desk announced a $45M debt financing to support working capital and accelerate growth after two years of profitability. Earlier in the year the company completed a $20M Series B. The company is headquartered in Ventura, Calif., and has offices across the United States, Europe and Asia; it plans to hire about 100 additional employees over the next 12 months to support demand. The Trade Desk is an RTB demand-side platform offering programmatic ad-buying technology with expressive bid capabilities, full-funnel attribution, and detailed reporting. The company maintains a pure buy-side focus to deliver branding and performance for clients worldwide. It has expanded internationally, opening offices in Singapore, Sydney and Hamburg, and has broadened its presence in major U.S. media markets beyond its Ventura, Calif. headquarters and New York offices. The team has more than doubled in size as the company pursues strategic growth in core media markets. The Trade Desk has been profitable for more than a year and reports revenue growth of hundreds of percentage points year-over-year on limited capital. The company aims to use its platform to capture a larger share of programmatic ad budgets as advertisers shift spend into real-time bidding.

Total raised

$250M

Funding rounds

4

Latest round

Debt Financing

Latest activity

May 2016