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The Vurger Co.

38 Pitchford Street, London, E15 4RX, United Kingdom

Overview

The Vurger Co is a plant-based burger company that operates a small restaurant chain and a consumer-packaged Cheezy Vegan Sauce. The brand began in 2016 as a London market stall and has since grown to four restaurants—the fourth, and largest, opened in Manchester—alongside locations in London and Brighton. In retail, its Cheezy Vegan Sauce launched in over 630 Co-op stores and the company reports its sauces are already available in the US and UAE. The Vurger Co plans continued expansion within the UK and internationally, including a planned launch of its sauces in continental Europe. The company attributes its progress to recent growth activity and new investment partnerships. No revenue or other operating metrics were disclosed in the article. The Vurger Co is a 100% vegan fast-food burger concept founded in 2016 by Rachel Hugh and Neil Potts. It operates two restaurants in London (Shoreditch and Canary Wharf), a production kitchen, and planned a third site in Brighton for Q1 2020. The menu centers on chef-driven, in-house burger creations and monthly specials developed with Executive Chef Gaz Oakley (Avant Garde Vegan). The brand emphasizes sustainability: all packaging is plant-based, it maintains a zero-to-landfill guarantee, and Canary Wharf packaging is composted on site. The company employs over 30 people across its kitchen and restaurants. In February 2020 the brand announced it had received £1.4 million in investment to support its growth and expansion plans in the UK and beyond.

Total raised
$2M
Funding rounds
2
Latest round
Equity
Latest activity
Feb 2020

Industries

  • Food and Beverage
  • Grocery
  • Restaurants
  • Snack Food
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Recent funding

  1. Equity

    Feb 2020

    $2M

Team