The Way is an app built around a step-by-step, year-long meditation curriculum led by Henry Shukman, one of five authorized Sanbo Zen Masters. Founded by Henry and his nephew Jack Shukman in 2022, the product emphasizes a linear path rather than the choice-heavy model used by many mainstream meditation apps. Users encounter daily guided meditations and occasional talks designed to lead into deeper meditative practice beyond basic mindfulness. The app offers the first 30 sessions for free and unlocks the full curriculum via a $9.99 monthly or $74.99 yearly subscription, with a scholarship program for those who can’t afford the fee. The Way is available on iOS and Android and was developed after Henry pivoted to online teaching during the COVID-19 pandemic. The founders position the app as a next step for meditators seeking deeper, tradition-rooted practice compared with introductory apps like Headspace and Calm.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2024