The18 is a sports website and media platform focused on soccer, offering daily news, commentary, training videos, a community for user-generated social content, and an online store for apparel and gear. Built on a model of contextual commerce and distributed content, the site aims to connect content consumption with seamless purchasing to activate buyers of apparel, gear and training content. Since its launch in April 2014, The18 has grown to approximately 700,000 monthly visits, with more than 80 percent of traffic coming via mobile. The company plans to use new capital to expand site evolution, content development, staffing, technology resources, product development, and marketing to broaden and deepen its offerings. Leadership cites continued audience growth—particularly among millennials and Latino fans in the U.S.—as a driver for increasing business development and monetization. The18 recently closed a $1 million funding round from individual investors to support these initiatives.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2015