Themidgame operates a platform where influencers create profiles (with stats pulled via APIs) and brands are matched to hand‑picked, vetted creators after human screening and phone conversations. The product emphasizes relationship-building and creative freedom for influencers while giving brands tools to filter applicants by channel, prior pitches, and subscriber counts. Influencers set their own rates and the company prioritizes engagement over raw follower counts; influencers on the platform are non‑exclusive. The startup has run more than two dozen campaigns with over 200 influencers. The founders started the company in Colombia and moved to California after acceptance into Y Combinator. Using Y Combinator seed funding, Themidgame plans to build better tracking so brands can measure traffic driven by influencer endorsements and to test a pay‑for‑results program where brands pay based on trackable outcomes. They also plan to groom and educate influencers to improve performance and entrepreneurial skills.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2015