ThePresent.co is a UK web app that uses a recommendation engine and algorithms to suggest gifts by analyzing public Facebook data or answers to a simple survey. Its catalogue of gift options spans a wide price range (reported as £8 to £80,000) and the service lets users buy from partner merchants, have items wrapped, and dispatched. The app asks users to link Facebook to glean demographic and interest-graph data but also allows bypassing Facebook using dynamic hint filters (style/interests). The CEO and co‑founder David Yalland says the company does not store data after a search and is against spam and misuse of data. The service’s usefulness will depend on the reliability and quality of its recommendation engine and inventory of gifts. The founding team includes CEO David Yalland, Rupert Hambro, COO Charlotte‑Anne Swerling, and Chairman Dominic Perks.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2013