ThirdChannel pairs a full data collection and analytics solution with an experiential network-for-hire to give brands and retailers real-time visibility into physical-store performance. Its platform unifies behavioral and operational store data into a single decision-making and communications dashboard, providing the same kind of rich, real-time analytics common in eCommerce. The system creates continuous feedback loops from field teams and store associates and generates action plans that factor product demand, merchandising, inventory levels, weather impact, and store traffic patterns so execution issues can be resolved quickly. ThirdChannel also operates an on-demand network of over 100,000 team members who compete to represent brands and can be contracted, trained, scheduled, and paid through the platform. Customers use the combined cloud analytics and ground teams for brand activations, sales training, visual merchandising, and field intelligence to drive in-store sales. The company said it closed a $7 million Series A to support expansion of its real-time platform across key markets.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2017