Thirstie provides e-commerce and delivery infrastructure that lets alcohol brands sell direct-to-consumer while routing fulfillment through a network of licensed retailers. The company pivoted from a consumer alcohol-delivery app to an enterprise model focused on building branded purchasing experiences for names like Dom Pérignon, Clos19 and Maker’s Mark. It partners with products such as Drinkworks (the Keurig/Anheuser‑Busch cocktail machine) to power their e-commerce flows. Thirstie supports on-demand delivery in more than 30 cities and can ship to any location where alcohol shipping is legal. Management emphasizes the value of first-party customer data for brand partners and is investing in data technology to provide brand dashboards and anonymized, aggregated industry views. The company plans to explore shared marketplace products that would let multiple brands benefit from aggregated data and commerce infrastructure. Thirstie operates an on-demand alcohol marketing platform that connects consumers to local liquor stores that handle their own deliveries, avoiding the company itself transporting alcohol. The product is positioned as a marketing and commerce layer for retailers rather than a delivery or hardware provider. The company places strong emphasis on consumer experience and maintains multiple retailer options in each geography to replace underperforming stores. Thirstie pursues content-driven engagement, launching a SXSW-tied microsite for its Austin debut and hiring Abigail Bassett as editorial director. It works with more than 100 retailers across cities including Los Angeles, Miami, New York City, and San Francisco. Thirstie recently completed a $1.1M seed raise, bringing total funding to $1.2M; CEO Devaraj Southworth says the company prioritized capital conservation while proving the model.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2019