This One (formerly Choice Options) is building a recommendation engine that aims to surface personally meaningful discoveries across "experience goods" such as films, books, restaurants and podcasts. The founders describe the product as steering recommendations toward user-centered outcomes rather than pure supply-side commercial objectives. The company emphasizes privacy, transparency and algorithmic responsibility, citing Privacy by Design principles as a foundation. It is initially focused on rapid prototyping and iterating its recommendation algorithms (on its third iteration at the time of reporting). The team is hiring a machine-learning research group and plans to use funding to source additional talent and continue R&D. Possible future monetization approaches mentioned include anonymous affiliate fees (à la DuckDuckGo) or white-label solutions, though business model details remain exploratory.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2022