Incubated inside Atlantic Media and founded by former Atlantic Entrepreneur-in-Residence Andrew Golis, This. is building a social curation platform aimed at surfacing journalism, art, and entertainment that is genuinely worth readers’ time. The product’s central constraint—users may share just one link every 24 hours—seeks to cut through the volume-driven noise common on larger social networks. As of the seed announcement, the site is in private beta with roughly 4,500 users and plans a public launch in the fall. Future product milestones include opening the platform broadly and expanding its community of tastemakers to improve discovery quality. Golis’s background at Frontline, Yahoo! News, and TalkingPointsMemo informs the company’s editorial focus. Financially, the company has raised an initial $610,000 seed round to fund product development and early growth. No revenue figures have been disclosed at this stage.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2015