Thread Performance is a supplement line launched by Jordan Palmer and formulated specifically for young athletes. The brand debuts three products: Daily Fuel (an all-in-one performance powder), Daily Edge (energy-boosting capsules), and Daily Strength (an all-natural botanical blend aimed at muscle development). The products are designed to address gaps in sports nutrition for teenagers, accounting for growth, developing musculature, and mental stresses during adolescence. Influential sports-industry figures have backed the company, and the reported $1.5 million investment will be used to accelerate growth, product development, and marketing. Palmer draws on prior ventures including QB Summits and co-founding Common Thread Collective and Qalo Rings. Thread Performance is hosting an exclusive Media Day for the first 100 Southern California subscribers and its products are available at www.threadperformance.com.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2024