Threads Styling is a London, UK–based global luxury chat-based shopping platform providing personalized service over social media and chat-based commerce. Founded in 2009 by Sophie Hill, the company delivers curated styling and shopping experiences via chat and social channels. The business recently launched an ecommerce platform and a dedicated Live Shopping strategy to expand how clients can be inspired and engage with Threads brands. Threads intends to use the new funding to continue expanding its product offering while amplifying its curated ecommerce website and Live Shopping events. The company raised $12m in a funding round to support these initiatives. The round follows the company’s recent push into ecommerce and live shopping as additional client engagement channels. Threads delivers luxury shopping through human shopping assistants over messaging apps (WeChat, WhatsApp, Snapchat, Instagram, iMessage) rather than a traditional website or marketplace. The company pairs a strong editorial strategy with a novel distribution method so customers receive recommendations directly in apps they already use. Threads reports customers in over 100 countries and a WeChat‑first approach that attracted a significant Chinese customer base. The business works with major fashion houses including Dior, Fendi and Chopard, and the company has built a £multimillion global fashion‑tech business. Operational metrics cited in the article include an average spend of $3,000 per shopping session. Threads has been recognized commercially and in industry programs, having joined Future Fifty in 2017 and appearing on Tech Track 100; the team doubled the company’s size in 2018.

Total raised

$32M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2022