Threecolts is a London startup, founded in 2021 by ex‑Amazon executive Yoda Yee, that builds a toolkit for brands and retailers to manage and optimize marketplace sales, primarily on Amazon. Its product suite includes repricing, real‑time listing and inventory alerts, customer-service integrations, API dashboards, third‑party data monitoring, feedback and review automation, profit and sales analytics, and FBA fee monitoring. The company says it has acquired 22,000 customers who collectively generate more than $30 billion in gross merchandise sales and that Threecolts' tools have added $200 million in profits and driven a 200% bump in detail page conversions. Threecolts reports it is profitable and that revenues have grown 6x year‑over‑year. A rollout strategy has included 14 acquisitions in under two years, and the company says customers are beginning to request support for other marketplaces such as Walmart and eBay, though 90% of activity remains on Amazon. Its customer base mixes large brands like Samsung, Panasonic and L'Oréal with a long tail of smaller sellers (70% of customers, 50% of revenue).

Total raised

$90M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2023