Throne launched in late 2021 as an e-commerce gifting platform that provides creators a wishlist solution where fans can crowdfund or purchase items for creators. The product emphasizes a gamified, interactive gifting experience and integrations (e.g., Streamalerts) while addressing privacy issues common with earlier competitors. Early traction included surpassing $1M in gross merchandise value by the end of 2021 and onboarding more than 35,000 creators (about 20,552 off-waitlist and 14,455 on the waitlist) with virtually $0 spent on marketing. The founders describe gifting as a gateway to broader creator commerce and plan to build brand partnerships and social-selling infrastructure that lets creators sell curated products via customized Throne pages. The company has grown its team (the article notes roughly 40 staff across New York, Dallas, and Berlin) and reported profitability. After raising a small seed, Throne has chosen to bootstrap and declined low eight-figure VC offers.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2023