Tipit offers a body/face/object-tracking SDK and creative tools that let app makers add user-generated AR effects to mobile experiences. The company relies on skeletal tracking and segmentation data rather than solely on facial tracking to deliver higher-quality results more cheaply. Tipit first gained attention with Solo, a photo and video filter app introduced in April 2016 that has amassed around two million registered users in the past year, largely among Generation Z. Common use cases include quick green-screen editing for Musical.ly-style dance videos. Tipit has made its SDK free during the development phase and charges smaller customers about $200 per month. CEO Jonathan Rimon contrasts Tipit's pricing with advanced facial-tracking platforms that can cost up to $300,000 per year.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2017