tiptap builds IoT touchless payment devices that bridge organizations in need (charities, merchants) and individuals who no longer carry cash, enabling instant, secure giving and payments. The company emphasized community building and made its equity crowdfunding campaign accessible to Canadian investors via FrontFundr. In 2021 tiptap closed $866,775 on FrontFundr from 317 investors as part of an $8.7MM round. The team leveraged partnerships (notably with the Salvation Army and Tim Hortons), earned media (a sponsored Daily Hive piece), and social advertising to drive awareness and conversions. Their marketing produced strong paid-social performance, with an estimated 13.8x return on ad spend on Facebook and Instagram. The campaign also converted new customers and investors while using frequent campaign updates to demonstrate traction and proof of concept.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2024