Toca Football operates two primary businesses: Toca Soccer, which runs tech-enabled soccer training centers, and Toca Social, soccer-themed entertainment and dining venues. The company currently operates 37 Toca Soccer locations and has Toca Social venues in London and Birmingham. Founded in 2016 by Eddie Lewis and led by CEO Yoshi Maruyama, the company is expanding its social entertainment presence with a second London venue and its first U.S. Toca Social opening in 2025 at Grandscape near Dallas in partnership with MLS. Management plans further expansion across the U.S. and international markets in 2026 and beyond. The company says it will use the new capital to accelerate international growth and expand its soccer training technology. The recent financing mix includes both equity and debt, reflecting a combined growth- and-capital-structure strategy. TOCA Football, Inc. operates tech-enabled soccer training centers (TOCA Soccer) and soccer-themed entertainment and dining venues (TOCA Social). TOCA Soccer is the largest operator of tech-enabled soccer training centers in North America with 39 locations, while TOCA Social currently operates venues in London and Birmingham. Founded in 2016 and led by CEO Yoshi Maruyama, the company combines personalized, data-driven training with immersive entertainment experiences. TOCA plans to invest new capital in technologies, upgrade its training centers, and expand TOCA Social globally with planned 2025 openings in London, Paris, and Monterrey and a U.S. venue at Grandscape, Texas. The company has partnerships with Major League Soccer and agreements with Unibail-Rodamco-Westfield and a franchise deal in Mexico with Ventura Entertainment to support expansion. The new funding positions TOCA to scale both its training and entertainment businesses ahead of the 2026 World Cup. TOCA Football describes itself as the world’s leading technology-enabled soccer experience company, operating two businesses: TOCA Soccer training centers and TOCA Social entertainment and dining venues. It runs a growing network of soccer training centers for players of all skill levels and has launched immersive soccer-themed dining experiences under TOCA Social. TOCA is the official training partner of Major League Soccer and has enlisted brand ambassadors including Alyssa and Gisele Thompson as well as England captains Harry Kane and Leah Williamson. The company recently announced a second U.K. TOCA Social site in Birmingham’s Bullring, scheduled to open this summer. TOCA was founded by two-time U.S. World Cup midfielder Eddie Lewis and is led by a board that includes sports and consumer leaders such as Erik Anderson, Abby Wambach, Celeste Burgoyne, and Julie Haddon. The company states its mission is to transform the soccer experience and build communities that inspire everybody to play. Toca Football runs a chain of sports centers focused on soccer training and entertainment; the company operates 14 U.S. sites. Its dayparts include a morning curriculum for children up to age six, afternoon one-on-one training that leverages its touch trainer, and evening leagues for kids and adults. Some centers are very large—its Naperville, Illinois site is 95,000 square feet with four indoor full-size fields and individual training spaces. The company was transformed from a manufacturing business (a ball-tossing machine) into a services-focused operator after leadership changes, and is led by CEO Yoshi Maruyama who has a background in location-based entertainment. Toca plans to roughly double its U.S. footprint, open a themed site in the U.K., and expand into Asia. Financially, the company has raised $40 million in the latest Series E and $105 million in total funding to date. TOCA Football, founded in 2014 and headquartered in Costa Mesa, California, operates soccer-focused training studios that combine a proprietary ball machine, digitalized targets and a data-enhanced app. The company’s platform is designed to serve players at every level and has delivered over 30 million balls to date in its purpose-built studios. TOCA is expanding beyond training into entertainment with TOCA Social, a hospitality-forward soccer experience that combines play with food, beverage and guest service. Leadership includes founder Eddie Lewis, who developed the training platform, and CEO Yoshi Maruyama, who brings decades of experience scaling lifestyle and entertainment brands. The company has assembled a brand-focused board and experienced management team to support rapid expansion and community-building under the “Everybody Plays” mission.

Total raised

$200M

Funding rounds

6

Latest round

Equity

Latest activity

May 2025