TODAY builds a vertical AI sales-assistant platform that provides real-time support during client meetings, automates documentation, and delivers coaching to improve session quality. The product is designed to minimize administrative work, extract key insights from consultations, and help advisors focus on building long-term client trust. TODAY plans to continue developing its AI capabilities and to expand its technical team while iterating rapidly with frontline advisors. The company frames its mission as delivering “peace of mind at scale” for insurance advisors. TODAY was founded in 2024 by Michael Gackstatter and is based in Copenhagen, Denmark. The company raised external funding to support product development and scaling efforts.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2025