Tofu offers an AI-driven B2B marketing platform that centralizes and automates marketing campaigns across channels. The product integrates with existing workflows and tools such as HubSpot and Salesforce, uses AI to modify copy for different channels, and personalizes content for customer segments. The team consulted more than 40 CMOs before building the product, focusing on personalization and repurposing content across channels. San Francisco-based Tofu launched in late 2023 and has seen strong demand, boasting 12x revenue growth in a little over a year. Customers include DeepScribe, Check Point, and Wunderkind. The company plans to expand the product’s capabilities and work toward building a single source of truth for marketing teams. Tofu is a generative AI platform that creates hyper-personalized, omnichannel marketing campaigns for B2B revenue and marketing teams. It builds a proprietary Playbook (an AI knowledge graph) per customer by ingesting the customer’s website and marketing/sales collateral so generated content aligns with brand, messaging, and positioning. Using that Playbook, Tofu generates unlimited variations of personalized content in minutes, including emails, landing pages, blog posts, whitepapers, and case studies, and can repurpose anchor content into derivative assets. The platform also analyzes characteristics of successful campaigns to recommend tactics to increase conversion on each channel. Tofu is in beta with a handful of enterprise customers and reports strong operating metrics: average 230% increases in email open rates, 300% increases in time spent on page, and 200% boosts in opportunity generation versus other personalized campaign tools. The company recently raised $5M and aims to scale the product and embed AI into enterprise workflows to put campaign creation and execution on autopilot.

Total raised

$17M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2025