Toluna provides real-time consumer insights through technology-driven market research products. In September 2020 it launched Toluna Start, an end-to-end consumer intelligence platform that integrates Toluna’s panel of 30+ million members. Toluna Start enables clients to conduct high-quality, real-time quantitative and qualitative research for market understanding, new product development, and brand and communications work. The company celebrated its 20th anniversary earlier in the year, completed a corporate rebrand, and became the parent company of Harris Interactive and KuRunData. Toluna recently completed a significant round of financing led by Verlinvest to accelerate global growth, product development, sales, and marketing. The company says the funding will help it continue to democratize research through technology and expand its enterprise-focused offerings. Toluna provides survey technology and market-research products including Toluna QuickSurveys, PanelPortal, and Toluna Analytics, and operates a global social voting community used for consumer insights. QuickSurveys is an on-demand digital consumer insights platform integrated with Toluna’s global community (cited as 9 million consumers and 8.6+ million members) and serves clients such as British Airways, Playtex, and Beiersdorf. The product combines a web-based DIY business with a streamlined survey research infrastructure offering real-time targeting and respondent access to measurement companies including Nielsen and dunnhumby. Toluna reported that QuickSurveys revenue was set to more than double in 2015 for the third consecutive year, indicating strong growth in that product line. The company announced plans to use new funding to hire key staff, develop market-research automation tool enhancements, and increase marketing spend. Toluna also highlighted recent corporate milestones such as its 15-year anniversary and the launch of a Toluna.com mobile app.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2015