Tonic builds a synthetic-data platform that transforms raw production data into smaller, de-identified datasets that preserve statistical properties for engineers and analysts. Its core technology includes a subsetter that analyzes and models relationships in source records, with UI tools for manual onboarding when automation is insufficient. The synthetic datasets aim to reduce data-pipelining time, improve scalability, and prevent sensitive information from moving into less-secure lower environments. The company positions the product as a privacy-first alternative to keeping large volumes of raw data, responding to rising regulatory pressure around data handling. Tonic’s founders and leadership—CEO Ian Coe, COO Karl Hanson, CTO Andrew Colombi, and head of engineering Adam Kamor—draw on experience at Palantir and Tableau, which informs the product’s data-infrastructure focus. With new funding, the team plans to double down on ease-of-use, onboarding, and category education to drive broader adoption.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2020