TopFloor builds a video-driven e-commerce platform that produces shoppable video content with in-video links and handles the front-to-back technology so brands, retailers, and influencers can sell directly within social streams. The company produces the content and sharing tools for multiple social networks and shares revenue with the referring brand, retailer, or influencer. TopFloor has been in beta since July and reports conversion rates of 8–9%, and on Facebook it has seen roughly 10 times the conversions of typical email marketing. It is one of only a handful of companies approved for Twitter Media Cards, enabling shopping directly in the Twitter stream, and the company says more social-network integrations are on the way. The startup was born out of Science Incubator and is based in Los Angeles; co-founders include Michael Jones and Brian Lee and Rebekah Horne serves as CEO. At launch the company has 12 staff and has secured $6 million in funding to support its public debut and growth.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2012