Founded in 2020 by Olamide Olowe, Topicals develops dermatologist-approved products that target issues such as hyperpigmentation, dark spots and under-eye discoloration. Flagship items include the $38 Faded Serum and $22 under-eye masks, which have helped the company become one of Sephora’s fastest-growing skincare brands by the end of 2024. The business differentiates itself through marketing rooted in identity, community and cultural storytelling aimed at underrepresented consumers. To date, the company has raised more than $22.6 million in capital. Facing a tougher funding environment for early-stage and Black-owned beauty businesses, Topicals is shifting toward culture-led investors rather than traditional venture funds. Afrobeats star Rema will also act as a creative partner to help the brand court younger and male customers as it plans broader audience expansion in 2026. This blend of cultural influence and commerce is central to the firm’s long-term growth strategy.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2022