Based in Atlanta, Tourial provides a no-code design studio that uses existing product assets (screenshots, video, GIFs, templates) to create interactive product experiences and click-through demos. The platform aims to capture the advantages of video and demo environments while avoiding their production complexity, and it exposes buyer intent and engagement data to accelerate sales cycles. Tourial positions its product for use across website CTAs, paid media, outbound, events, post-demo collateral, and product releases. Customers cited in the article include DataRobot, Salesloft, Sprinklr, InsightSquared, TopHat, and Dun & Bradstreet. The company announced a $3.4M seed funding round and intends to use the capital to recruit talent, develop new features, expand channel usage, and enhance the data and insights available to marketing and sales teams. Leadership mentioned includes CEO and co-founder Jason Graub and co-founder Andy Binkley.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2022