Toya is a Tel Aviv studio founded in 2017 and led by co-founder and CEO Anat Shperling that leverages Roblox to build inclusive games for girls and women. The studio has released 30 games and its title Miraculous RP: Quests of Ladybug & Cat Noir has exceeded 200 million plays. Toya intends to use the new funding to enhance its current product offering, integrate new titles onto its platform, and expand hiring and partnerships. Management highlights Roblox as the platform for its games; the article notes Roblox is used by 42.1 million users daily. The company is female-founded and emphasizes diverse characters and more dynamic storylines across the gender spectrum.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021