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1165 E. Wilmington Ave. Ste. 200, Salt Lake City, Utah, 84106, United States

Overview

Appdetex is a global brand protection company that provides online detection, assessment and enforcement of digital infringements. The company leverages patented technologies and technical innovation, grounded in deep roots in intellectual property law, to secure brands. Appdetex serves some of the world's largest brands across consumer goods, gaming platforms, media, entertainment and financial services. It is led by CEO Faisal Shah and is headquartered in Boise, Idaho. Appdetex recently raised $12.2M in a Series C financing. The company plans to use the funds to enhance its patented technologies and grow its sales and service teams. AppDetex provides technology solutions and services that protect global corporations from reputation and revenue loss due to brand infringements outside the firewall, including mobile apps, marketplaces, social media, websites, and domains. Its offerings combine domain monitoring and protection with digital risk protection across multiple channels, and the company also provides corporate domain name registration and management services. AppDetex emphasizes rapid monitoring, discovery, and enforcement to enable takedowns and reduce consumer confusion, brand dilution, and fraud. The company positions itself as an extension of clients' IP teams, highlighting deep industry experience and a nimble approach to software development. AppDetex plans to expand national sales and marketing efforts and invest in product development to become an all-in-one solution protecting brands everywhere online. Founded in 2012 in Boise, the company has raised $17.5 million in total funding to date. AppDetex offers software solutions that help global corporations detect and enforce against brand impersonation across online and mobile channels. Its platform monitors domains, marketplaces, social media and mobile applications to identify active violators. Customers use AppDetex to monitor high-risk verticals, identify infringing activity and enforce intellectual property protections. Clients include companies in consumer brands, digital entertainment and media, financial technology, luxury brands, mobile gaming and social media. The company says it will use new funding to expand its products and accelerate growth. AppDetex was founded in 2012 by Faisal Shah and Chris Bura and is based in Boise, ID.

Total raised
$28M
Funding rounds
3
Latest round
Series C
Latest activity
Jan 2021

Industries

  • Artificial Intelligence (AI)
  • Cyber Security
  • Enterprise Software
  • Information Technology
  • Metaverse
  • SaaS
  • Web3
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Recent funding

  1. Series C

    Jan 2021

    $12M

  2. Series B

    Mar 2019

    $10M

  3. Equity

    Apr 2017

    $6M

Team

  • Rick Farnell

    CEO

    LinkedIn
  • Faisal Shah

    Co-Founder, Chairman and Chief Strategy Officer

    LinkedIn
  • Terry Wise

    Chief Business Officer

  • Sarah Martinez

    Chief Commercial Officer

    LinkedIn