TrackVia offers a low-code application platform that enables businesses to create custom web and native mobile applications to unite executives, managers and workers with their data, processes and collaboration in one environment. The platform targets large and mid-size enterprises and is used by customers including Honeywell, General Electric, DIRECTV, Stearns Lending and Brinks. TrackVia’s platform is accessible on any device and focuses on digitizing critical operational workflows and field processes. Following the investment, management will remain actively involved in day-to-day operations and growth strategies. The company intends to use the funds to expand its product offering and broaden customer reach in the market. Macquarie Capital served as exclusive financial advisor to TrackVia in the transaction. TrackVia offers an online, do-it-yourself application builder that enables business users to create custom workflow and vertical applications without heavy IT involvement. The platform is positioned as a faster, lower-cost alternative to custom development and generic SaaS, claiming up to 80% cost savings and deployment in hours or days. Customers span startups to Fortune 500s and the company serves thousands of users across more than 40 countries. TrackVia is sold on a month-to-month subscription plan and has been used to build CRM, HR, inventory, support case management and vertical industry applications. Management is led by CEO Pete Khanna and co-founder/COO Chris Basham; recent board additions include investors from the new financing. The company plans to use the new capital to accelerate expansion of its sales, marketing and engineering teams. TrackVia offers an online database with a point-and-click interface the company describes as “easy as a spreadsheet, powerful as a database.” The product is positioned to combine spreadsheet ease with database functionality through a point-and-click UX. TrackVia was founded in 2005 and is based in Denver. The company recently raised its first round of venture funding, though the amount was undisclosed. Backers include Flywheel Ventures and Access Venture Partners, with participation from several angel investors including Tim Draper. Reporting did not disclose revenue, user metrics, valuation, or specific future plans.

Total raised

$7M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2012