Traction Ag develops cloud-based accounting software and data integrations that give farmers and ranchers the functionality and insights needed to improve farm profitability and decision-making. Led by CEO Dustin Sapp, the company delivers platform features for both premium and enterprise users. Traction Ag recently acquired and integrated solutions from Granular and Conservis, accelerating the expansion of its product feature set. The company serves farmers across the United States and focuses on combining accounting tools with data-driven insights. Traction Ag raised funding to support continued platform development and business growth. Traction Ag offers an integrated cloud farm accounting and operations application that delivers financial solutions to growers across the Midwest. Its suite includes accounting, operations, and a fully digital payroll that automatically files and pays federal and state payroll taxes. The platform leverages integrations with Climate FieldView and John Deere Operations Center to automate and ease collection of field activities. Traction Ag raised $3M in a Seed round with participation from Hageman Group, Allos Ventures and Elevate Ventures. Don Aquilano of Allos Ventures and Shane Hageman, president of Hageman Investments, will join the company's board as part of the investment. The company intends to use the funds to add functionality and value to its integrated application and to further enhance the team, and the investment accompanies a renewed commitment to independence and focus on customers and stakeholders.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

May 2024