Traction Complete offers a suite of Revenue Operations Data Management apps that automate data cleanup, account hierarchies, matching and routing within Salesforce. The company spun out of Traction-on-Demand in 2019 and is based in Vancouver. Its products are used by customers including Zoom, Cisco, and 1Password. Traction Complete's stated mission is to automate complex Salesforce data tasks and prepare teams for AI adoption. The company emphasizes improving data quality, streamlining sales, and optimizing go-to-market strategies. Management says recent funding will support product development and geographic expansion. Traction Complete is a Port Moody, Canada-based provider of revenue operations apps native to Salesforce. Led by CEO David Nelson, the company offers a suite of Salesforce apps that automate data cleanup, account hierarchies, matching, and lead routing. Its products include Complete Hierarchies (automated account hierarchies for sales territory planning), Complete Leads (automated routing, lead assignment, and matching), and Complete Clean (duplicate data cleansing). On January 24, 2023, Traction Complete raised $5M in growth financing. The company intends to use the funds to accelerate hiring, boost marketing initiatives, and develop new solutions. The round was led by Vancouver’s Pender Ventures and Thomvest Ventures.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2023