Tractive develops GPS tracking devices, wearables and a companion app that provide real‑time location, activity and fitness tracking for dogs and cats, with features such as virtual fences and health alerts. Its devices refresh location every two to three seconds, have no distance limits, and the company reports roaming on more than 600 mobile operator networks. Tractive serves more than 400,000 active subscribers across 175 countries and says it has been cash‑flow positive since inception. The company recently extended battery life of its latest tracker by 5x via new software that leverages owners’ Wi‑Fi. Tractive offers its tracker priced at $49.99 and claims the industry’s lowest monthly subscription rate and retention comparable to top U.S. subscription businesses. It has expanded product availability with an LTE Dog Tracker (soft‑launched July 2020) and was featured in the Amazon series The Pack. Tractive plans to accelerate U.S. expansion and scale through customer acquisition, product development, partnerships, distribution, and new hires. Tractive is a Pasching, Austria-based company that develops GPS trackers and activity monitoring devices for dogs and cats accessible through a smartphone app or web browser. Founded in 2012 by Michael Hurnaus, Michael Lettner and Michael Tschernuth alongside the founders of Runtastic, the company has grown to around 70 employees. Tractive reports customers in over 120 countries. The company recently launched a new GPS tracker for cats and plans to use new funding to further accelerate growth. Its products combine location tracking with activity monitoring for pet owners.

Total raised

$35M

Funding rounds

2

Latest round

Equity

Latest activity

May 2021