Tractor Beverage Company is the first and only Certified Organic, Non-GMO full-line beverage solution tailored for foodservice operators. Its handcrafted drinks are all-natural, contain no preservatives, artificial flavors, or corn syrups, and have less sugar and calories than traditional soda. The company said it plans to use proceeds from the funding to expand infrastructure and marketing and to grow brand awareness among younger, health-conscious consumers. Tractor positions its product as a differentiator for eateries seeking to attract Gen Z and other consumers who prefer organic and sustainable options. The announcement also highlights a long-term, exclusive sales arrangement with Keurig Dr Pepper to expand consumer access nationwide. Tractor was named to Fast Company's World's Most Innovative Companies list in 2021.

Total raised

$60M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2022